Marketing magazine
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25th June 2013
Infographic: Consumerology shows Canadians getting thriftier
Hit hard by the recession, Canadians are saving more and choosing low prices over good quality, according to Bensimon Byrne‘s latest Consumerology quarterly consumer survey.
Asked about purchasing priorities, two thirds of surveyed consumers said that “paying the lowest price” is very important. That’s up from a little over half of respondents who said the same in 2008.